Behavioral approaches to strategy have become widely used over the last decade, while at the same time calls for studying the microfoundations of firm behavior have gained prominence. Both approaches share the objective to ‘open the blackbox’. With respect to strategy, both these strands of work have generated key insights into how strategy ‘works’: who is involved, what processes in terms of strategic issue identification, strategic decisionmaking, strategy implementation and so on happen and how does evaluation of all this occur?
Building on this work, cross-level and multi-level theories of strategy and strategic phenomena are being proposed. Behavioral strategy provides a conceptual apparatus to translate theories and findings from cognitive, social and related fields of psychology to questions on strategy. Microfoundations thinking provides the scaffold and a systematic approach to theory building to address these questions and enrich macro theories with the micro.
In this one-day symposium, presenters will discuss their current work in this area, panelist discuss the current state of affairs, and roundtable sessions allow for in depth discussion and future research development. Interaction is a key advantage of a small scale workshop and thus we encourage all working in this area to join us.
This extension is sponsored by the SMS Behavioral Strategy Interest Group. Representatives of the IG will be present and provide an introduction to the IG's activities.
09.00: Welcome & Registration
10.00: Keynotes & Q&A Panel
12.00: Lunch & networking
13.30: Roundtable workshop session
15.30: Coffee break & networking
16.00: Discussant panel: overview & future outlook
17.00: Closing words followed by reception
*There will be an optional dinner on the evening of the 20th for panelists and attendees. More details will be provided closer to the time.
We are pleased to be hosting this extension at Loughborough University London.
Loughborough University London
3 Lesney Avenue, The Broadcast Centre
Here East Queen Elizabeth Olympic Park
London E15 2GZ
Loughborough University London (LUL) is based inside the Queen Elizabeth Olympic Park, a bustling and easy-to-get-to location. Direct travel to Paris is possible from St Pancras which is served by the Eurostar Highspeed Train and most London airports, of which London City Airport is the closest to LUL. Our School is a smart, modern facility with a lovely Harvard-style lecture theatre which we shall use for the conference. The Olympic Park is worth visiting in its own right.
The quickest and by far the easiest way to get to LUL is to take a train from St Pancras to Stratford International (Southeastern trains, direction Folkstone/Margate/Ramsgate, platforms 11/12/13, 7 minutes travel time). At Stratford Int. walk out of the ticket gates and turn left to exit the station and cross the road towards the bus stop. Here you can catch a free bus operated by Here East to the Olympic Park and the Loughborough University London Campus. This bus operates on a continuous loop so you should not have to wait for long if it is not there. Taxis are available too. You can also walk to the campus as well by heading towards the Olympic Park and the Here East venue, roughly 15 minutes, and has plenty of views to take in!
Further travel information: http://www.lborolondon.ac.uk/about/location/find-us/
General information: http://www.lborolondon.ac.uk/about/location/exploring-london/
Accommodation information: the closest hotels, Holiday Inn (E20 1GL), Premier Inn (E20 1EE) and Staybridge Suites London (E20 1GL), are located in the Westfield Stratford City commercial area adjacent to the Stratford International transport hub. More hotels are located around the Stratford Centre commercial area served by the Stratford transport hub.
|Sept. 1 - Onsite|
|Member||US$ 85||US$ 115|
|Non-Member||US$ 105||US$ 135|
Loughborough University London is an inspiring postgraduate campus based on the Queen Elizabeth Olympic Park.
Launched in 2015, the campus combines influential thought leaders, pioneering researchers and intellectual innovators to drive forward research, teaching and enterprise activities in the business, technology, enterprise, media and design industries.