Hits and Misses: Strategic Decisions in an Uncertain World
Strategic decisions are fraught with uncertainty. In a changing world, prior knowledge and experience offer incomplete and unreliable guidance. Although uncertainty about the attractiveness of strategic choices typically resolves over time, it is time that decision makers can ill afford, lest competitors take a punt before them. Thus, necessarily imperfect decisions create flops as well as hits. And what firms decide not to do might equally range from clever to costly. Our special conference is a first to concentrate on the firm-performance consequences of strategic decisions under uncertainty. It showcases firms’ ability to manage hits and misses.
Paper presentations will be grouped into one of the four subject-area theme tracks elaborated below. The tracks take an interest in a variety of decisions from innovation to corporate strategy, covering both the individual and firm level. All of them share an interest in the decision-making tensions commonly experienced under uncertainty, such as those between resource allocation commitment and flexibility, exploration and exploitation, comprehensiveness and speed, making errors of omission versus commission, and between ignoring and learning from small-sample experiences.
We are open to any theoretical perspective and methodological approach. While most of us are rooted in the typical strategy schools of thought, we also encourage discipline-boundary spanning submissions, including but not limited to those drawing on behavioral decision making and cognitive psychology, optimization and signal detection models, or the philosophy of reasoning and inference, for example. We solicit theoretical and empirical contributions to facilitate conversation and scholarly debate, informing thought and practice. We hope the conference will provide an international platform for cross-fertilization of ideas, collectively strengthening this important area of strategy research.
Plenaries and tracks will be led and facilitated by internationally recognized scholars in diverse areas of strategic decision making under uncertainty. Interspersed are special forum talks as well as practitioner contributions. The latter includes contributions from executives from resident financial and professional institutions. Our evening program feature social activities in Germany’s commercial capital. The conference will be preceded by a doctoral and paper development workshop.