Sustainability, the capacity to endure, has become a topic of global concern in recent years, but it has long been a concept central to strategic management. Though much has been learned over the years about how firms develop, acquire, and utilize resources to create sustainable competitive advantage, fundamental changes in competitive environments and in social concerns raise a relatively new and unaddressed set of issues in strategic management research and practice which present an opportunity to revisit our notions of sustainability. The 33rd SMS Annual International Conference in Atlanta will provide a forum for considering emerging and evolving notions of sustainability in strategy research and practice.
