Unconventional Strategies
for Emerging Complexity and Intensifying Diversity


As industries converge and global competition intensifies, firms face increasingly complex and diverse environments. Some firms are adopting unconventional strategies to address or take advantage of these challenges. General Electric (GE), for example, in its “Reverse Innovation” model, is using China and India as innovation bases to develop new products that may be used in the U.S. and other developed countries. SpaceX, founded by Elon Musk who also founded Tesla Motors, has been making steady and surprising progress in the aerospace industry, which has historically been dominated by the government and its long-term contractors. The conference Program Chairs and Track chairs invite submission of proposals that will help firms and managers identify and make sense of strategies that might have important implications for emerging complexity and intensifying diversity.  Read the full Call for Proposals here.


FEBRUARY 23, 2017
Submission Deadline for Proposals
MARCH 2, 2017
Co-Author Confirmation Deadline
Notification of Review Committee Decisions
Conference Program Available Online
October 28-31, 2017
SMS Annual Conference Houston


We wish to thank the C.T. Bauer College of Business at the University of Houston and the Jones Graduate School of Business at Rice University for their generous support of this conference.

Conference Hotel

The 2017 Annual Conference in Houston will be held at the Hilton Americas-Houston. Please click below for more information about the venue.

Travel Infromation

Information on travel to Houston and what to do during your visit.

Houston Conference News

Baseball 'World Series' in Houston!

Congratulations to the Houston Astros, American League Champions! The Astros will face off against the Los Angeles Dodgers in the 2017 Major League Baseball World Series. The title goes to the team that wins 4 of 7 games. Games 1 and 2 will take place in Los Angeles on Oct. 24-25. The teams come to Minute Maid Park in Houston on Friday, Oct. 27 for Game 3 of the World Series, which is scheduled to begin at 7:09 pm CT. Game 4 and, if needed, Game 5 of the World Series will continue in Houston on Saturday and Sunday, Oct. 28-29, with first pitches slated for 7:09 pm CT and 7:16 pm CT, respectively.

The ballpark is only half a mile from the Hilton Americas-Houston. We expect local restaurants (including those within the conference hotel) to be crowded on game nights. Please plan accordingly.

Our Support to Houston

Everyone involved in the Strategic Management Society extends support and sympathy to the city of Houston and all those affected by Hurricane Harvey. We join with many throughout the country and the world in keeping the people of Texas in our thoughts. Our conference venues have not been affected and our conference will proceed as planned. We look forward to seeing you in late October. Click below to read a message about Hurricane Harvey from the Conference Program Co-Chairs.


Other SMS News

Download an Excerpt from the Book that Started the Field!

As we celebrate the 40th Anniversary of the 1977 Conference in Pittsburgh, we wanted to share some excerpts from the book that reported from the conference. Click below to download selected chapters that might still be interesting! 

Twitter Feed #SMSHouston2017

Call for Proposals

Click the links for more information on the Call for Proposals submission process and guidelines.