With the advent of digital technologies, established firms and new entrants increasingly operate and compete within platform ecosystems in which groups of firms interact with the aim of a joint value proposition. The leading firms in such ecosystems, sometimes referred to as hub or keystone firms, are faced with several strategic challenges as they pertain to the overall value creation of the ecosystem as well as their own value capture. Given the complex interplay of collaboration and competition between the various members of a platform ecosystem, there remain many unanswered questions revolving around how to successfully operate and navigate the platform business model.

This one day event aims at bringing together academics and domain experts from technology intensive organizations from various industries who share an interest in platform ecosystems and the strategies involved with successfully operating the platform business model. Participants will share their ideas, challenges and best practices imposed by the continuously evolving nature of digital platforms.

The event aims to expose practitioners to the latest academic research in the field of strategy and to engage academics in discussions that will culminate into a joint research agenda. The event consists of keynotes by distinguished speakers, panel discussions, and a number of interactive case presentations by leading platform firms. Results will be synthesized and presented as takeaways by the end of the event.

This will be a full day workshop on Friday, so we recommend attendees plan to arrive in Amsterdam on Thursday night.

We are pleased to be hosting this extension at the Amsterdam RAI Exhibition and Convention Centre.

Amsterdam RAI Exhibition and Convention Centre
Europaplein 2-22
1078 GZ Amsterdam
Netherlands

Click below to download a map to get to RAI Amsterdam. We will be using Entrance G. 

Understanding the platform business model:

• What are the distinguishing characteristics of platform business models and how do strategies for platform ecosystems differ from conventional organizations?
• How is value created, distributed and captured by the various members of a platform ecosystem?
• What are the implications of operating the platform business model on an organization’s internal and external (innovation) processes?

Successfully operating the platform business model:

• What are effective strategies for value creation and value capture in platform ecosystems?
• How can platform leaders best balance their own (economic) interests with those of the participating members of the ecosystem?
• How can platform leaders effectively govern their ecosystems beyond setting the rules for participation and pricing?
• How should platform leaders balance their predefined growth trajectories and deliberate strategies for the ecosystem with emergent innovations proposed by participating members?
• What does the platform lifecycle look like and how should it be managed at its various stages?

This extension benefits from the European Union’s Horizon 2020 research and innovation programme Marie Skłodowska-Curie grant agreement No 675866. COINS (Complex and Open Innovation for Networked Society) is a strategic partnership between University of Leeds and Ericsson.