Extension Organizers

picture of Krsto Pandza
Krsto Pandza
University of Leeds
picture of Joost Rietveld
Joost Rietveld
Erasmus University Rotterdam
picture of Henk Volberda
Henk Volberda
Erasmus University Rotterdam

Registration Fees

  June -
Aug. 31
    Sept. 1 - Onsite
Member US$ 85     US$ 115
Non-Member US$ 105     US$ 135

Navigating the Platform Business Model: Strategies, Challenges and Best Practices

Hosted in Amsterdam

Friday, September 21, 2018


With the advent of digital technologies, established firms and new entrants increasingly operate and compete within platform ecosystems in which groups of firms interact with the aim of a joint value proposition. The leading firms in such ecosystems, sometimes referred to as hub or keystone firms, are faced with several strategic challenges as they pertain to the overall value creation of the ecosystem as well as their own value capture. Given the complex interplay of collaboration and competition between the various members of a platform ecosystem, there remain many unanswered questions revolving around how to successfully operate and navigate the platform business model.

This one day event aims at bringing together academics and domain experts from technology intensive organizations from various industries who share an interest in platform ecosystems and the strategies involved with successfully operating the platform business model. Participants will share their ideas, challenges and best practices imposed by the continuously evolving nature of digital platforms.

The event aims to expose practitioners to the latest academic research in the field of strategy and to engage academics in discussions that will culminate into a joint research agenda. The event consists of keynotes by distinguished speakers, panel discussions, and a number of interactive case presentations by leading platform firms. Results will be synthesized and presented as takeaways by the end of the event.

This will be a full day workshop on Friday, so we recommend attendees plan to arrive in Amsterdam on Thursday night.

Tentative Schedule

07:45: Registration, Breakfast and Welcome by Joost Rietveld and Saeed Khanagha
08:10: Keynote by Ericsson Executive Team (Åsa Tamsons)
08:50: Panel: The Academic Landscape of Platform Ecosystems Research: An
             Editors’ Perspective
            (Charles Baden-Fuller, Tobias Kretschmer, Gurneeta Singh, Henk Volberda,
           moderated by Joost Rietveld)
10:20: Coffee Break
10:30: Parallel Breakout sessions and Lunch
            Option 1: B2B Platform Business Models (Ericsson, Phillips, TBD)
                              Opening, two case presentations, Lunch, two case presentations,
                              Discussion and Sythesis by moderator Rob Seamans
            Option 2: Consumer Facing Platform Business Models (Phillips Hue,
                              Independer, Toon, TBD)
                              Opening, two case presentations, Lunch, two case presentations,
                              Discussion and Sythesis by moderator Carmelo Cennamo
14:30: Sense Making Sythesis from breakout sessions
             (Carmelo Cennamo and Rob Seamans)
15:00: Coffee Break
15:20: Panel: What Industry Can Learn from Academia, and Vice Versa: Towards Better
            Strategies for Platform Ecosystems
             (Shaz Ansari, Riitta Katila, Stewart McCrone, Krsto Pandza, Åsa Tamsons,
            moderated by Saeed Khanagha)
16:50: Concluding Keynote by Carliss Baldwin
17:30: Closing Reception


We are pleased to be hosting this extension at the Amsterdam RAI Exhibition and Convention Centre.

Amsterdam RAI Exhibition and Convention Centre
Europaplein 2-22
1078 GZ Amsterdam

Extension Questions

Understanding the platform business model:

  • What are the distinguishing characteristics of platform business models and how do strategies for platform ecosystems differ from conventional organizations?
  • How is value created, distributed and captured by the various members of a platform ecosystem?
  • What are the implications of operating the platform business model on an organization’s internal and external (innovation) processes?

Successfully operating the platform business model:

  • What are effective strategies for value creation and value capture in platform ecosystems?
  • How can platform leaders best balance their own (economic) interests with those of the participating members of the ecosystem?
  • How can platform leaders effectively govern their ecosystems beyond setting the rules for participation and pricing?
  • How should platform leaders balance their predefined growth trajectories and deliberate strategies for the ecosystem with emergent innovations proposed by participating members?
  • What does the platform lifecycle look like and how should it be managed at its various stages?

Extension Registration

Extension Sponsors

COINS Partnership

This extension benefits from the European Union’s Horizon 2020 research and innovation programme Marie Skłodowska-Curie grant agreement No 675866. COINS (Complex and Open Innovation for Networked Society) is a strategic partnership between University of Leeds and Ericsson.


picture of Shahzad Ansari
Shahzad Ansari
University of Cambridge
picture of Charles Baden-Fuller
Charles Baden-Fuller
City, University of London
picture of Carliss Baldwin
Carliss Baldwin
Harvard University
picture of Carmelo Cennamo
Carmelo Cennamo
Bocconi University
picture of Riitta Katila
Riitta Katila
Stanford University
picture of Robert Seamans
Robert Seamans
New York University
picture of Gurneeta Vasudeva
Gurneeta Vasudeva
University of Minnesota