"Out of the Spotlight" Strategies

Although there are compelling reasons why some companies and industries take the spotlight with respect to media coverage, business discourse, and academic scholarship, the reality is that these companies and industries comprise only a fraction of global economic activity. Companies and industries that operate out of the spotlight – in net – have greater economic and social impact on their communities. At the SMS 39th Annual Conference, we wish to explicitly recognize that some companies, industries, and questions grab the spotlight for our attention. By recognizing this, we wish to redirect the spotlight and rigorously assess the generalizability of our theories, findings, and business discourse.

Minneapolis is a fitting location to house a conference with this theme. Located in the north-central United States, it is out of the spotlight of the economic agglomerations of the coastal United States and generally not considered a major world economic center. However, Minneapolis-St. Paul is one of the most headquartered metropolitan areas in the United States – both in raw counts of large company headquarters and especially in headquarters per capita. Many of the companies in the region operate in industries that are out of the spotlight, yet impact the lives of millions of people daily.


FEBRUARY 20, 2019
Submission Deadline for Proposals
FEBRUARY 27, 2019
Co-Author Confirmation Deadline
Notification of Review Committee Decisions
MAY 15, 2019
Early Registration and Presenter Registration Deadline
MID-JULY, 2019
Conference Program Available Online
OCTOBER 19-22, 2019
SMS Annual Conference Minneapolis

Conference Hotel

The 2019 Annual Conference in Minneapolis will be held at the Hilton Minneapolis. Please click below for more information about the venue.

Conference Photos

Minneapolis Conference News

Thank You to our Sponsors

The City of Minneapolis

SMS News

Annual Conference Paper Prizes

We were excited to recognize several scholars for their presented research in Minneapolis! Click below to see the recipients of this year's awards!

Annual Conference Best Paper Prize

Annual Conference PhD Paper Prize

*NEW* Annual Conference Research Methods Paper Prize

Conference Program Book

Click below to download the Conference Program Book.

Call for Proposals

Learn more about the conference theme and read the Call for Proposals. Click below to download!

Travel Information

Learn more about getting to Minneapolis and what to do in the city!