This extension is aimed at providing an opportunity for scholars interested in the topic of country and business strategies in the era of de-globalization and political populism for transition economies. Bulgaria is a good case to study how the country and local as well as global businesses addressing these challenges and how strategy research can help to cope with these new challenges.
Bulgaria holds currently the presidency of the council of the European Union. The country has been undergoing a slow and painful transition to a market economy since the end of Communist rule. It is the poorest country within the EU with the highest rate of corruption and a strict antiimmigrant policy. Trade is mainly intra-EU while mayor FDI comes from EU multi-nationals.
Global strategy research can help to identify country strategies and business models for addressing many of the contradictions of the globalization and for making globalization promises come true. In this context, research evidence shows that multinational corporations are often perceived as ‘knowledge transfer’ agents contributing to the improvement of country- and localspecific institutional factors.
The workshop program is purposefully structured around topics of country and business strategies to improve institutional and corporate governance exemplified by countries like Bulgaria, which has lessons that can be applied to other transition economies. We hope the workshop and the reflections in these directions will contribute to ensure that our discipline is academically ambitious and practically relevant.
Tuesday, September 25
19:00 Optional Dinner
Wednesday, September 26
9:00: Welcome to Sofia University and Introductions
9:15: Keynote - “Country and Business Strategies. Research Evidence”
10:45: Keynote - “De-Globalization as a Business Strategy”
13:00: Keynote - “Bulgarian Country and Business Strategies”
14:45: Panel Discussion - “Country and Business Strategies in the Era of De-Globalization for Transition Economies”
17:15: Concluding Remarks and Next Steps
We are pleased to be hosting this extension at the University of Sofia "St. Kliment Ohridski."
The University of Sofia "St. Kliment Ohridski"
bul. "Tsar Osvoboditel" 15
1504 Sofia Center, Sofia