Houston Extension: University of Texas at Austin
The Future of Non-Market Strategy Research

Friday, October 27, 2017


picture of Brian Richter
Brian Richter
University of Texas at Austin
picture of Tazeeb Rajwani
Tazeeb Rajwani
University of Surrey
picture of Timothy Werner
Timothy Werner
University of Texas at Austin

Registration Fees

Now - Oct. 5 After Oct. 5
Member US$ 85 US$ 115
Non-Member US$ 105 US$ 135


We wish to thank the Business, Government & Society Department of the McCombs School of Business at the University of Texas at Austin for their generous support of this extension.


This extension will be held at the McCombs School of Business at the University of Texas at Austin. For more information on the McCombs School of Business please visit their website here.

Hotel & Travel


There are a number of hotels near the McCombs School of Business including the ATT Executive Center located on the University of Texas at Austin campus.


Rental Cars: Houston is about a 2.5 hour drive from Austin making rental cars a good choice.

Bus: There is a bus service from the University of Texas at Austin campus which drops off very close to the Annual Conference venue in Houston. Click here to learn more.

Flights: There are regular flights between Austin and Houston’s two airports.

Extension Registration

Thank you for your interest in the University of Texas at Austin extension. Unfortunately, we have reached capacity and registration is now closed.


This extension seeks both to take stock of the findings and insights produced by non-market strategy scholars in the last two decades and to contemplate future paths available to non-market strategy scholars. With a focus on methodologies, geographies, institutions and industries, this extension will bring together leading scholars from this growing field to discuss the extent to which existing findings can inform future research inquiries and the ways in which methodological developments can advance our research designs.  The extension will begin with a keynote address by a senior scholar in the field (Thomas P Lyon), followed by a sequence of panel and roundtable sessions designed to launch a new generation of questions, scholars and collaborations.  We seek to provoke new research themes and develop new research paths by considering the following questions among others:

  • What are the stylized facts or conclusions that might be drawn from the first two decades of work on firms’ non-market strategies?  What questions are still unresolved?
  • How well do the findings in the non-market strategy field travel, whether across industrial, institutional (e.g., legislative versus regulatory) or geographic contexts?  What are the particular challenges of studying non-market strategy outside of the U.S. context?
  • How has the “credibility revolution” in causal inference altered the study of non-market strategy?  How might non-market strategy scholars leverage advances in research design to further our field?  What role has theory played in non-market strategy research, and what role should it play going forward?
  • What types of data have non-market strategy researchers used, what have they overlooked and how can we do a better job finding and exploiting high quality data going forward?
  • What are good publications strategies in the non-market strategy spaces—and what is the value of publishing in management and strategy journals versus those in adjacent disciplines such as sociology, economics, and political science in terms of impact? 
  • How might we develop better research into more covert forms of non-market strategy, including political networks, lobbying, third party consultants, grassroots advocacy and trade associations?
  • What is the relationship between traditional, political forms of non-market strategy and other non-traditional forms of corporate investment/activity including corporate social responsibility, corporate philanthropy, engagement with social activists and CEO activism?  Are these activities complements or substitutes, and have the relationships among them changed over time?
  • And finally, how might we enhance our research by looking at the evolving practice of non-market strategy?

We encourage all SMS attendees and others with an interest in non-market strategy to join us for highly interactive sessions where academics and practitioners will explore the past and future of non-market strategy.

Tentative Schedule

Friday, October 27

8:30 - 9:00     Registration, Welcome to UT-Austin and Coffee

9:00-10:15     Keynote: Past and Present of Non-Market Strategy Research 

                    (Thomas P. Lyon)

10:15-10:30   Coffee Break

10:30-12:00    Panel 1: Discussion of the Keynote (Led by Doug Schuler)

12:00-13:30    Lunch and Industry Speaker (Susan Moore)

13:30-15:00    Panel 2: Discussion on the Future of Non-Market Strategy, including
                     questions to ask, research methods, publication strategies/outlets,
                     cross-disciplinary research, etc.(Led by Aaron Chatterji)

15:00-15:15    Coffee Break

15:15-16:30    Brief Research Presentations and/or Roundtable Discussions on research
                     opportunities and emerging insights

16:30             Networking Mixer


picture of Aaron Chatterji
Aaron Chatterji
Duke University
picture of Sinziana Dorobantu
Sinziana Dorobantu
New York University
picture of Caroline Flammer
Caroline Flammer
Columbia University
picture of Kishore Gawande
Kishore Gawande
University of Texas at Austin
picture of Witold Henisz
Witold Henisz
University of Pennsylvania
picture of Guy Holburn
Guy Holburn
University of Western Ontario
picture of Nathan Jensen
Nathan Jensen
University at Texas Austin
picture of Brayden King
Brayden King
Northwestern University
picture of Thomas P. Lyon
Thomas P. Lyon
University of Michigan
picture of Mary-Hunter McDonnell
Mary-Hunter McDonnell
University of Pennsylvania
picture of Susan Moore
Susan Moore
Advanced Micro Devices (AMD)
picture of Brian Roberts
Brian Roberts
University of Texas at Austin
picture of Doug Schuler
Doug Schuler
Rice University
picture of Pei Sun
Pei Sun
University of Manchester