Strategic decisions are fraught with uncertainty. In a changing world, prior knowledge and experience offer incomplete and unreliable guidance. Although uncertainty about the attractiveness of strategic choices may resolve over time, it is time that decision makers can ill afford, lest competitors take a punt before them. Thus, imperfect decisions lead to a range of costly misses as well as serendipitous hits. While this is a fact of business life, some firms are rather more adept than others at managing and adapting to the challenges posed by uncertainty. Our special conference aims to provide a forum for research that sheds light on such practices in a wide array of settings.
|Isabel de Paoli||Jeff Helzner|
|Chief Strategist||Decision Scientist|
We are excited to present two professional perspectives on strategic decision making under uncertainty. Isabel de Paoli leads Strategy and Transformation at Merck, a pharmaceutical group with 350 years of history originating near Frankfurt. Jeff Helzner works on individual judgements and decisions at Blackboard Insurance. The startup is backed by AIG, whose Behavioral Science team Jeff previously led.
|Kathleen Eisenhardt||Phanish Puranam||Zur Shapira|
|Stanford University||INSEAD||New York University|
Kathleen Eisenhardt, Phanish Puranam, and Zur Shapira created many of the foundations upon which we build theory of strategic decision making under uncertainty. We are excited about their contributions to the Frankfurt Special Conference.
Welcome from the Conference Program Chairs
Click below to read the Welcome from the Program Chairs for the SMS Special Conference in Frankfurt!