Designing the Future: Strategy, Technology, and Society in the 4th Industrial Revolution

Rapidly evolving technologies such as AI, 5G, IOT, Fog, CV, AR/VR, and Cloud are redefining how people live, learn, heal, play, work, share, move, produce, and even reproduce. These technological innovations—euphemistically referred to as the 4th (Industrial) Revolution—are generating new opportunities and problems for start-ups, investors, small-medium businesses, multinational corporations, universities, cities, nation-states, and global networks. Such challenges present both practitioners and scholars with many strategic questions. This Special Conference draws on scholarship and practice at the intersection of strategy and technology and also places design at its core.

Upcoming Virtual Opportunities:

Reshaping Firms in Digital Ecosystems: Designing the future 

  • Deadline to Apply: September 30, 2020
  • Workshop: November 5, 2020 at 9:00am PST 


Berkeley Conference News

SMS Berkeley: Registration Fees and Virtual Opportunities

We are grateful for our community’s support and their desire to attend the SMS Special Conference in Berkeley. We appreciate your patience as we explored options for moving forward. Due to the circumstances of the cancellation, we are offering registered participants credit and refund options. For full details and information on how to communicate your desired option, please select the below button or visit:

As we all learn to adapt to the challenges presented by our current health crisis, we are working to create opportunities to bring the SMS Special Conference in Berkeley to you in different virtual formats. We will share these opportunities by email and you can also check this website for updates and a schedule of these engagements, which we anticipate will be spread out over several weeks this spring.  

We hope you can join us for one or more of these virtual activities! If you have any questions, please do not hesitate to reach out to the SMS Executive Office at 

Last Updated: March 27, 2020 at 11:30am CDT


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