For the 30th anniversary of the SMS Conference, we are delighted to invite you to Rome, the eternal city, for a collective reflection on what our field has accomplished during these three decades, and on the scholarly challenges before us. We aim for a deep discussion on how strategic management might or should evolve to more explicitly and fully embed the diversities and developments in our models of strategic decision-making. We will go back to where it all started, from Rome’s legal system to the Medici’s banks, from Bologna’s time-honored scholarship to Leonardo’s R&D labs, where technology, arts, science and medicine were connected and integrated in ways that still awe us today.