The Conference aims to encourage discussions about research and strategies for addressing uncertainty and the opportunities created by changes in the world. Concepts of uncertainty have long been at the heart of many of the core theories used in strategic management to understand competitive advantage as well as organizational boundaries. Increases in the levels and types of uncertainty potentially have important implications for the durability of firm advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models.
