Strategy Process

A universe of stories: Mobilising narrative practises during transformative change

How can storytelling be used to influence acceptance of an ongoing organizational transformation? In this article, we try to answer this question by examining how, over three decades, Italian company…

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Strategic Concepts as MicroLevel Tools in Strategic Sensemaking

Our analysis helps to understand the role of strategic concepts, that is, specific words or phrases with established and at least partly shared meanings, in an organization’s strategy process. We…

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Decision Weaving: Forming Novel, Complex Strategy in Entrepreneurial Settings

Strategy formation is central to why firms seize novel opportunities while others fail. By comparing three venture-pairs, we develop a fresh framework for strategy formation in nascent markets where strategy…

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The Power of Powerpoint: A Visual Perspective on Meaning Making in Strategy

The purpose of this study is to understand how strategists use visual information (specifically in PowerPoint slides), and its effects on the strategy process. We find that strategy conversations are…

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Chris Liu discusses geography, power, & organizational forums.

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From product system to ecosystem: How firms adapt to provide an integrated value proposition

Ecosystems represent a key chal-lenge for established firms, shifting their focus fromproducts to system-level collaboration around integratedvalue propositions. This longitudinal case study of amachine manufacturer reports how an established firmcreated…

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Rita McGrath discusses Ian MacMillan

Ian C. MacMillan, originally from Africa, is a seminal figure in forging the contours of the present-day field of entrepreneurship. He was the first to empirically explore topics such as…

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Hakonsson, Eskildsen, Argote, Monster, Burton, & Obel on emotions and team decisions.

We analyze performance and emotions as antecedents and consequences of team strategic decisions to explore a new routine versus exploiting an existing one. In a laboratory study, we examine team…

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If You Want to Innovate, Follow These 5 Steps

How do innovators from lower levels of an organization gain approval for their innovations especially when their ideas do not readily fit their organization’s strategy? To explore this question, we…

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Time and Space in Strategy Discourse: Implications for Intertemporal Choice

Executives often prioritize maximizing immediate returns over investing to build a long‐term competitive advantage. How they think about the future offers one explanation for this short‐termism. This article distinguishes two…

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