Corporate Strategy
by Niloofar Abolfathi Industry changes that lower customer frictions can be surprisingly beneficial for companies. Building on the global telecommunications industry, we document how a reduction in customer switching costs…
Read MoreBy J Katherine Bahr The largest and fastest growing companies of the 21st century almost unilaterally seem to leverage an ecosystem strategy: putting themselves at the center of a platform…
Read MoreBy J Katherine BahrIn many digital markets that arose over the last 20 years, companies face a conundrum: before their products can create value, they first need to establish a…
Read MoreThis pivotal work uncovers an empirical relationship between governance style and location choice—previously treated as independent. By Steve HeislerWhen outsourcing and offshoring decisions need to be made, companies often turn…
Read MoreBy Joost Rietveld In 2012, the Wall Street Journal published an articled titled “When Freemium Fails”. The article remarked that, despite the attractive features of the popular digital business model,…
Read More