Corporate Strategy

Thinking About Taking a Stance on a Political Issue? People Prefer You Stay Neutral

While research has shown that people prefer brands that align with their values — often illustrated through corporate social responsibility reports — it wasn’t clear how people were responding to firms taking political stances.

For Big Brands, There’s No Such Thing as Neutral When it Comes to Major Social Issues

There’s clearly no ‘safe’ public position to take on such a visible and contentious topic, but is corporate neutrality on social issues possible?

Disclosing Business Risks to Investors is a Winning Strategy for Successful Crowdfunding

When launching a new business venture, entrepreneurs often focus solely on highlighting its viability and potential for success to create a positive impression with potential investors. However, conveying authenticity is also important for securing initial investment.

Corporate Strategy Masterclass: Corporate Strategy and Platform Markets

Release date: January 23, 2025 Speakers: Tobias Kretschmer (LMU Munich School of Management) and Juan Santaló Mediavilla (IE Business School) Description: The SMS Corporate Strategy Interest Group hosted a masterclass…

Reaching Level 4 Maturity to Maximize Revenue Growth Part 3 of 3: What are the Key Learnings

The following is part three of a three-part series on transforming topline revenue growth. Part one may be accessed through the corresponding link here and part two may be accessed through…

Reaching Level 4 Maturity to Maximize Revenue Growth Part 2 of 3: Success Comes with Maturity

This article is part two of a three-part series on transforming topline revenue growth. You can read part one here and part three of the article here. As discussed in…

Corporate Strategy Masterclass: Corporate Strategy and Platform Markets

January 23, 2025 | 9 am – 10 am CST

Reaching Level 4 Maturity to Maximize Revenue Growth Part 1 of 3: Breaking Down Organizational Silos

Businesses that are still operating in silos, consciously or unconsciously, are losing ground when it comes to achieving industry leadership and increasing topline revenue growth.

Want Your Startup to Grow? Consider the Design of Your Accelerator Program

Startup accelerators are now essential to entrepreneurial ecosystems, providing mentorship, resources, and networks to fast-track early-stage ventures. But does accelerator participation always improve a startup’s performance? And how much does program design matter?

Physical Climate Change Exposure and Firms’ Adaptation Strategy

Video abstract for the Strategic Management Journal article “Physical climate change exposure and firms’ adaptation strategy” authored by Xia Li. Click here to read the full article: https://onlinelibrary.wiley.com/doi/10.1002/smj.3674