Release date: January 23, 2025
Speakers: Tobias Kretschmer (LMU Munich School of Management) and Juan Santaló Mediavilla (IE Business School)
Description: The SMS Corporate Strategy Interest Group hosted a masterclass webinar on The Intersection between Corporate Strategy and Platform Markets. Tobias Kretschmer (LMU Munich School of Management) and Juan Santaló Mediavilla (IE Business School) explored past, present, and future research on this important perspective on corporate strategy. The session was moderated by Teresa Dickler and Lisa Tang.