Strategies in a World of Networks

The environment in which firms and other organizations operate has experienced major changes over the last few decades. The emergence of networks underlies the large transformations in business models, innovation processes, market strategies, and governance of the multiple relationships brought about by current business eco-systems. The scale and scope of these changes question the traditional notions of strategic management research and practice as we knew them, and require that organizations develop new factors for their success and survival. The 34th SMS Annual International Conference aims to address these issues by providing valuable proposals on a broader understanding about how organizations can leverage their network competitive position as they become part of larger eco-systems where boundaries are constantly reshaping.

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Conference Program Chairs

Africa Ariño (IESE Business School)

Alejandro Beltran (McKinsey & Company)

Pascual Berrone (IESE Business School)

Meeting Date
September 20-23, 2014

Meeting City
Madrid

CALL FOR
PROPOSALS

The environment in which firms and other organizations operate has experienced major changes over the last decades. Society has increasingly come to expect companies to address phenomena such as climate change and inequality; the economy is becoming more and more interdependent; the emergence of new technologies creates new sectors and reshapes conventional industry boundaries and has a significant impact on how intraorganizational units relate to one another and on the way they compete; new types of organizations play a key role in serving collective and individual needs; and consumers enjoy mounting power, as evidenced by the rise of social networks. The scale and scope of these changes challenge the traditional notions of strategic management research and practice as we knew them and require that organizations develop new factors for their success and survival.

As the pace of change of today’s business climate increases, traditional knowledge is not enough to help managers make informed decisions. For instance, the conventional industry analysis provides an incomplete view for companies competing in multisided markets where the notion of the business ecosystem is far more relevant. The old vertical value chain approach falls short in explaining how leading companies are transforming their rigid value chains into dynamic business networks of customers, partners, suppliers, and other stakeholders to stay ahead by responding promptly to speedy changes in domestic and international markets. Entering emerging markets challenges leaders to gain deeper understandings of how local networks operate and to penetrate them. Old concepts in innovation management do not explain why many companies have shifted from innovating within the organization—where ideas and resources are tightly controlled—to crowd and open innovation models—where participants work together on a collaborative basis. Valuable human capital is now found outside organizational boundaries, not only within organizations. Labor relations are also changing, from long-term bonds to flexible links where skilled networkers are more valued than seasoned employees.

Together, these shifts are an invitation to engage in a broader understanding about how organizations are part of larger ecosystems where boundaries are constantly reshaping. We, as a community of scholars, need to rethink how organizations can acknowledge and leverage their positions in their ecosystems and navigate through complex networks at multiple levels to foster their business relationships as their competitive advantage. We need to understand how emerging, new strategies can drive profitable growth through combinations of superior customer value, efficient supply chain, proper governance mechanisms and structures, or faster product innovation while being a responsible corporate citizen on the global stage.

Our theme for the SMS Annual Conference for 2014, ‘Strategies in a World of Networks,’ integrates these challenges, and the tracks outlined below put the emphasis on specific questions and issues that will be addressed. The Conference invites contributions that represent original, interesting and theoretically bold research, as well as innovative empirical studies.  The tracks outlined below highlight a few of the potential questions and issues that can be addressed. The SMS has formed different Interest Groups (IGs) that explore important subfields in strategic management. Through this Call for Proposals, each IG invites submissions for the main body of the conference in which authors address aspects of the conference theme along with other topics relevant to the IGs’ focus.