Strategy Practice

Strategic Responses to Crisis

A Virtual Special Issue edited by Matthias Wenzel, Sarah Stanske, and Marvin Lieberman Currently, the pandemic crisis is affecting the lives of people and organizations around the world. As the…

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Directed by Words: How Entrepreneurs Rely on Salient Frames to Devise a Market Entry Strategy

by Kisha Lashley Language is powerful; scholars have shown that organizations rely on language to guide stakeholder interpretations to create value for the focal firm. For example, entrepreneurial firms can…

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