Strategy Practice

Breakdown of Novelty and Product Revenues by Middleware Use

Development Tools: Enabling Innovation, but at What Cost?

In a growing number of settings, product development is based on standardized tools that make it easier than ever to create a product and bring it to market. In the…

Innovation Language Pays Off for Women in Rewards-Based Crowdfunding Campaigns

A new study finds that women can benefit from making innovation claims, especially in male-typed contexts like technology. By Sarah Steimer Male entrepreneurs have traditionally had the upper hand over their…

How Should Top Management Teams be Structured?

Read this post and learn: Three reasons for top management team (TMT) structure development: instrumental, institutional, and instructionalist The interplay of formal and informal structures: competing vs. complementary dynamics It…

Strategy-Making: Why You Should Care About Language and Communication

by Matthias Wenzel, Leuphana University of Lüneburg, Germany The digital transformation has generated new ways of communicating a firm’s strategy to relevant stakeholders such as investors, business partners, and customers.…

Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?

Keynote speeches have become a conventional way of communicating a firm’s strategy. Popularized by firms such as Apple, Google, Microsoft, and Facebook, more and more executives announce strategic moves such…

Strategy as staged performance: A Critical Discursive Perspective on Keynote

Firms increasingly rely on keynote speeches to communicate their strategies. As a result, managers invest more and more time and effort into preparing and rehearsing their keynote speeches. But how…

If You Want to Innovate, Follow These 5 Steps

How do innovators from lower levels of an organization gain approval for their innovations especially when their ideas do not readily fit their organization’s strategy? To explore this question, we…

JP Eggers: Reversing Course: Competing Technologies, Mistakes, and Renewal in Flat Panel Displays

Firms facing technological uncertainty may need to recover from unlucky bets. But responding to failure is politically and organizationally difficult. This study explores how IBM recovered from its failed bet…

Strategic Concepts as MicroLevel Tools in Strategic Sensemaking

Our analysis helps to understand the role of strategic concepts, that is, specific words or phrases with established and at least partly shared meanings, in an organization’s strategy process. We…

The Power of Powerpoint: A Visual Perspective on Meaning Making in Strategy

The purpose of this study is to understand how strategists use visual information (specifically in PowerPoint slides), and its effects on the strategy process. We find that strategy conversations are…

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