Professor Livengood, a.k.a. the Seinfeld Sensei, earned his PhD in Strategic Management from the University of Maryland and his MBA and BS in Accounting from Brigham Young University in Provo, Utah. He worked at KPMG (Honolulu & San Francisco offices) and Honeywell International (Phoenix & Morristown offices) along the way, but his true passion lies in education. He is the lead author of That’s Our Turf! Identity Domains and Competitive Dynamics with Rhonda Reger (published in the Academy of Management Review, his field’s top theoretical outlet) and The Startup of Seinfeld: A Multimedia Approach to Learning Entrepreneurship. He has also developed several popular online entrepreneurship courses and has been an award-winning teacher (“sensei” in Japanese) of strategy and entrepreneurship, with over 15 years’ experience at numerous universities throughout the United States and to groups around the world. An Ironman, lover of music, movies, and sports, avid traveler, and curious explorer of the world around him, he is also fluent in Japanese and Seinlanguage. His mission is to promote the entrepreneur’s ethic by educating in an entertaining way to empower students to help them elevate their lives and pursue their passions built on the foundation of the entrepreneurial mindset.