The Behavioral Strategy Interest Group promotes research that applies cognitive and social psychology to strategic management theory and practice. Our aim is to ground strategic management in realistic assumptions about human cognition, emotion, and social interaction. We welcome research from many methodological traditions, from the quantitative (experiments, mathematical modelling, simulations, statistical field studies, brain imaging) to the qualitative (grounded theory, ethnography, textual analysis). We ask questions such as: What are the psychological underpinnings of the leading theories in strategic management? How do individual cognition and behavior scale to collective behavior in firms? Can an improved “psychological architecture of the firm” lead to competitive advantage?
Topic areas of research include: