Strategy-Making in and Through Crowds and Communities

In a digital economy, organizations may strategically open up to crowds and communities for various management functions such as strategy, innovation, entrepreneurship or marketing. Indeed, crowds and communities play a critical role in (supporting) the emergence of new organizations (e.g., start-ups using crowdfunding), are a potential source of value creation for existing organizations, or even contribute to an organization’s demise (e.g., social media ‘shitstorms’ severely threatening an organization’s legitimacy). Given…

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