Complexity Offering Opportunity: Mutual Learning Between ZGH and Volvo in Post-Acquisition Process

It is common for researchers in strategy to iterate between theory and data to arrive at hypotheses, as researchers refine ideas, understanding of samples, and measurement. However, these results are often presented as tests of theories even though the iterative research distorts p-values and standard errors. This PDW explores why this is a problem and then explores solutions. We then consider how to restructure and publish papers in a way…