Business models in global competition

MNEs seek value in the global marketplace through distinctive business models, as is the case in other markets. Global markets add layers of complication, as the MNE needs both a global umbrella business model and a local business model for each product and international host market. Because the global business environment is highly dynamic and each host market offers unique contextual characteristics, simple and fixed business models are not feasible. This article offers insights into how aspects of the business model and the multinational firm must be adapted to locational characteristics.

Published Date
20 May 2025

Written By
Peter J. Buckley, Stephen Tallman, Yadong Luo

Article Type
Journal Article Video Abstract

Topics
Global Strategy

Interest Group
Global Strategy IG

Content Source
Global Strategy Journal