Strategy in a Disruptive World

This is an exciting time to be a Strategy scholar. Following the digital revolution of the last twenty years, we are now on the cusp of another technological revolution with AI, virtual reality, robotics, and machine learning combining to radically transform the business landscape once again. Companies—still trying to adjust to the numerous disruptions that hit them over the past 20 years—need to rise up again and prepare for the next wave of disruption. They have to do so in a political and geopolitical context that is ripe with risks and threats at every turn.

At the SMS 40th Annual Conference, we want the research community to take stock of the changes of the last two decades and then consider what the future holds and how firms can cope with a disrupted and disruptive world. The potential to learn new things in these times of change is enormous, and so is the potential for us as academics to develop ideas that will help transform our societies and world. What better place to do so than in London, the place where the first SMS Conference took place in 1981.


FEBRUARY 21, 2020
Submission Deadline for Proposals
FEBRUARY 28, 2020
Co-Author Confirmation Deadline
Notification of Review Committee Decisions
Early Registration and Presenter Registration Deadline
SUMMER, 2020
Conference Program available Online
OCTOBER 24-27, 2020
SMS Annual Conference London

Conference Hotel

The 2020 Annual Conference in London will be held at the Hilton London Metropole. Please click below for more information about the venue.

A Message on Coronavirus (COVID-19)

We are closely monitoring the COVID-19 outbreak, the latest CDC and WHO guidance, and how this might impact SMS programs, focusing on the health and safety of our attendees and partners. We would normally open Annual Conference registration in late April, however, given the uncertainty of the current environment, we have decided to delay registration.

We continue planning to hold the SMS 40th Annual Conference in London on October 24-27, 2020, but we are also evaluating contingency options that include virtual and hybrid formats. At this time, we do not have a single deadline by which plans will be announced, but rather a series of points along the planning timeline to evaluate the situation, allowing us to be flexible and responsive to the changing landscape for conferences in the time of COVID-19. We will update accepted authors and this website with any new information.

London Conference News

The City of London

Sponsorship Opportunities

The annual conference of the Strategic Management Society (SMS) brings together international thought leaders from academe, business, and consultancy interested in strategic management. More than 1200 attendees will travel to London to attend keynote speeches, practitioner panels, sessions with scholars presenting their cutting edge research, workshops, as well as a variety of networking events. Attendees come to SMS conferences to establish personal contacts, network, and identify new and emerging research in the field. Being a sponsor at the SMS Annual Conference builds visibility for your company or university and connects you with educators and field leaders. For more information, contact Anna Allen at

Marketing Opportunities

Exhibitor registration is now open for the SMS 40th Annual Conference at the Hilton London Metropole. Exhibits will be held on Sunday-Tuesday during the conference. For more information, contact Anna Allen at Exhibitor registration will be available until July 31, 2020, or when exhibit space reaches maximum capacity.

Call for Proposals

Learn more about the conference theme and read the Call for Proposals. Click below to download!