This is an exciting time to be a Strategy scholar. Following the digital revolution of the last twenty years, we are now on the cusp of another technological revolution with AI, virtual reality, robotics, and machine learning combining to radically transform the business landscape once again. Companies—still trying to adjust to the numerous disruptions that hit them over the past 20 years—need to rise up again and prepare for the next wave of disruption. They have to do so in a political and geopolitical context that is ripe with risks and threats at every turn.
At the SMS 40th Annual Conference, we want the research community to take stock of the changes of the last two decades and then consider what the future holds and how firms can cope with a disrupted and disruptive world. The potential to learn new things in these times of change is enormous, and so is the potential for us as academics to develop ideas that will help transform our societies and world. What better place to do so than in London, the place where the first SMS Conference took place in 1981.