PLENARY SESSIONS AT BERLIN

Plenary sessions are a highlight of the SMS Annual Conference, bringing together top scholars, industry leaders, and influential voices to explore timely, thought-provoking topics that align with the conference theme. These sessions are designed to inspire, spark cross-sector dialogue, and connect research with real-world strategic impact. Held in a large, main-stage setting with no competing sessions, plenaries offer a shared experience for all attendees and feature keynotes, fireside chats, and panels with leading academics and practitioners.

SUNDAY, OCTOBER 18

MONDAY, OCTOBER 19

TUESDAY, OCTOBER 20

Panelists at SMS Hong Kong.