About the event

The 21st century has witnessed the phenomenon of public corporations crossing trillion-dollar market valuations. The rise of ultra-behemoths across a variety of sectors such as high tech, social media, and natural resources raises new questions about strategy in the economy and society where huge players can, and have, emerged.
These firms, having reached the size and scope where they exhibit their own gravitational pull, have unique challenges in governance, organizational design, cooperative strategies, management of capabilities and human capital, managing a global footprint, and more. Further, all firms—startups, high-growth, and established—need to think about these myriad issues in new ways.

The San Francisco Bay Area is the birthplace and home of many of these ultra-behemoths, as well as a cradle and hub for high-potential new ventures, making it an ideal location to reflect on these questions. The SMS 45th Annual Conference calls for theoretical, empirical, and practitioner research contributions that consider the implications of strategy development and strategic action in a world where a handful of players could have outsized influence.

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Submission System Opens

Mid-DECEMBER, 2024

Submission Deadline for Proposals

FEBRUARY 19, 2025

Notification of Acceptance Decisions; Registration Opens

MID-APRIL, 2025

Presenter Registration Deadline

MAY 20, 2025

Conference Program Available Online

July, 2025

SMS Annual Conference

October 11 - 14, 2025

Registration Information

Registration is now open! Secure your spot at the early bird rates before prices go up on May 20. Be sure to review our registration policies before completing your registration.

  • Student Members: $889 USD
  • Regular & Emeritus Members: $989 USD
  • Non-Members: $1,189 USD
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Conference Hotel

Hilton San Francisco Union Square
333 O'Farrell St, San Francisco, CA 94102

Enhance your conference experience by staying right where the action happens! We've secured a block of discounted rooms at the Hilton Union Square—home to all sessions and activities—available from October 10–15, 2025.

Please note: Friday night (October 10) initially sold out, but we’ve added more rooms!

Act fast—availability is limited due to high demand from other citywide events.

Interested in flight discounts? SMS has partnered with United to offer exclusive savings for San Francisco attendees. Use the discount code ZQWV218074 when booking United flights through this link.

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Apply to the Doctoral Workshop

The Annual Conference Doctoral Workshop and scholarship program is designed for students preparing for a career in academia. Connect with leading faculty from around the world, gain practical insights on research and career development, and grow your academic network.

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EXTENSIONS

Extensions are one-day topical workshops held in a city close to the Annual Conference location that take place in the days leading up to or following the conference. Extensions offer an in-depth exploration of a topic related to the Annual Conference theme. Extension registration is separate from conference registration and will be available through October 1, 2025. Conference registration is not required for participation in an Extension.

Purposeful progress: Competing for customers and capital in a world of Trillion Dollar firms

Dates Oct 15, 2025

Time 08:30am - 03:30pm PDT

Location The School of Business, Sonoma State University

Ecosystem Evolution, Ecosystem Generativity, and AI: Implications for Strategic Management

Dates Oct 10, 2025

Time 09:30am - 05:00pm PDT

Location Leavey School of Business, Santa Clara University

Rethinking Strategy & Innovation in Biopharmaceutical and Healthcare Industries

Date Oct 10, 2025

Time 08:30am - 04:30pm PDT

Location EO Studio

Conference program chairs

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Naga Lakshmi Damaraju

Sonoma State University

Naga Damaraju obtained an MBA-MS in Strategy and Administrative Sciences from the University of Texas at Dallas and Ph.D in Business Administration (Strategy) from the Ohio State University, in addition to holding multiple degrees from India. Her research interests span Strategy and Entrepreneurship
areas. She focuses on institutional and environmental factors influencing strategic
phenomenon. e.g., business divestments, CEO selections, network choices, and
entrepreneurial activity. She published in the Strategic Management Journal,
European Management Journal, Entrepreneurship Theory and Practice, Venture
Capital Journal, and Organization Management Journal.

She is a tenured Associate Professor of Business Administration at the Sonoma State
University, a visiting lecturer at UC Davis, and is a visiting (honorary) professor at
Thapar School of Liberal Arts and Sciences (India). Prior to relocating to the United
States, she served as a tenure-track Assistant Professor at the Indian School of
Business (ISB) and taught in the FT-ranked flagship Post- graduate program in
Management. She was a resource faculty for Goldman Sachs 10000 women
entrepreneurs’ program in India trained over 1200 women entrepreneurs on issues of strategic management.

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Gina Dokko

University of California, Davis

Gina Dokko is a Professor at the University of California, Davis, where she teaches the core strategy course. Her research focuses on the consequences of job mobility and careers for individuals and organizations, including its effects on innovation, learning, performance, and social capital. Her research has been published in Strategic Management Journal, Research Policy, Organization Science, Organization Studies, Academy of Management Journal, and the Academy of Management Review. She sits on the editorial review boards of the Strategic Management Journal, Organization Science, and Academy of Management Discoveries. Gina Dokko holds a Ph.D. in Management from the Wharton School of the University of Pennsylvania, an M.S. of Industrial Administration from Carnegie Mellon GSIA, and a B.S. of Economics also from the Wharton School. Prior to her doctoral studies, she held positions in marketing and strategy at firms such as 3M and American Express.

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Martin Reeves

Chairman, BCG Henderson Institute

Martin Reeves is a Senior Partner and Managing Director in the San Francisco office of BCG and Chair of the BCG Henderson Institute, BCG’s think tank on business strategy. Martin is currently leading research on imagination and strategy, crisis strategy, resilience, corporate vitality, biological strategy, and business ecosystems. He is also the author of Your Strategy Needs a Strategy (HBR Press), which deals with choosing and executing the right approach in today’s complex and dynamic business environment.

Martin Reeves joined BCG in London in 1989 and later moved to Tokyo, where he led the Japan health care practice for eight years and was responsible for BCG’s business with global clients. He has led numerous strategy and organizational assignments both for individual companies and industry associations. Before joining BCG, he worked for ICI, in Japan and the UK, in marketing and strategic planning. He holds a triple first class MA in natural sciences from Cambridge University and an MBA from Cranfield School of Management.

call for proposals

The 21st century has witnessed the phenomenon of public corporations crossing trillion-dollar market valuations. The rise of ultra-behemoths across a variety of sectors such as high tech, social media, and natural resources raises new questions about strategy in the economy and society where huge players can, and have, emerged.

Do trillion-dollar firms simply represent scaled versions of million- and billion-dollar companies, or do they have the potential to completely change the conversations in strategic management? These firms, having reached the size and scope where they exhibit their own gravitational pull, have unique challenges in governance, organizational design, cooperative strategies, management of capabilities and human capital, managing a global footprint, and more. Further, all firms—startups, high-growth, and established—need to think about these myriad issues in new ways. In effect, ideas about the very nature of the firm and the limits to firm growth need examination from different vantage points.

Strategic management can also speak to broader issues in the economy and society by considering how the actions, or maybe even the existence of these massive firms, can shape entrepreneurship and the emergence of new firms, and interactions with political and social stakeholders. The impact of their actual or potential participation in all stages of the value chain, and at all stages of industry life cycles creates new challenges for governance and regulation of competition, as well as innovation and entrepreneurship.
The San Francisco Bay Area is the birthplace and home of many of these ultra-behemoths, as well as a cradle and hub for high-potential new ventures, making it an ideal location to reflect on these questions. The SMS 45th Annual Conference calls for theoretical, empirical, and practitioner research contributions that consider the implications of strategy development and strategic action in a world where a handful of players could have outsized influence.

Conference Tracks

Conference Theme Tracks

Interest Group Tracks

Community Tracks

Conference Workshops

A variety of half-day Professional Development and Paper Development Workshops will be offered on the Saturday of the Annual Conference.

Workshops are included in the Annual Conference registration, though some will require a competitive application process.

Details and application information will be available soon.

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Sponsorship
Opportunities

More than 1,000 attendees from around the world will participate in sessions with scholars presenting their cutting-edge research, keynote speeches, practitioner panels, and workshops, as well as a variety of networking events. Being a sponsor or exhibitor at the SMS Annual Conference builds visibility for your company or university and connects you with educators and leaders in the field.