SMS

Online Extension

This SMS Extension will be hosted on October 23 on Zoom. Registrants for the extension will be emailed information about how to participate in the event in early October. 

Registration for the extension will be $15 USD. 

Extension Registration

Teaching Strategic Management – Revisiting the Challenges and Exploring the Advances

Friday, October 23, 2020
13:00 - 18:00 UTC

Sponsors

The fields of strategy and – more broadly - strategic management have developed into essential domains in exploring and understanding the success and failure of firms. This is, on the one hand, reflected in a rich body of research as well as in a vibrant research community. And on the other hand, this is also reflected in the pronounced presence of strategy related topics in management education. Hardly any business related program on an undergraduate, graduate or executive level exists without having such a topic in its curriculum.

But while the research side of the field is developing and spreading further and further, fostered by various conferences and meetings year by year, it would be interesting to understand how the teaching side follows along. But not only in the sense of how the latest research and insights diffuse into programs and curricula. It would also be interesting to understand how teaching itself has developed. What are the challenges that faculty, participants, and schools are facing today? What are the advances in terms of approaches, concepts, tools, and content the teaching community developed?

With this extension, we want to put the topic of teaching strategic management and particularly strategy into the spotlight. We want to create a platform to exchange challenges and experiences, as well as insights, concepts, and tools. We will use a combination of workshops, panel discussions, and showcase sessions to stimulate a fruitful exchange. We will invite dedicated teaching experts from renowned institutions to share best practices, but also provide the floor for each participant to express and discuss their individual challenges. Consequently, with this extension, we aim at contributing to the holistic development of our important field of strategic management by fostering and strengthening the conversation about teaching within the community.

Program

The Extension will consist of 2 parts. In the first part (October 23, 13:00-15:00 UTC), we will focus on the challenges that faculty, participants, and schools are facing today. In the second part (October 23, 16:00-18:00 UTC), we will focus on the advances the teaching community has developed.

For the first part, we will use a combination of workshops and discussions to dive into those challenges to exchange experiences, insights, and solutions. Topics to explore will be, among others, teaching to different audiences (Bachelor, Master, MBA, Executives), dealing with failure in the classroom, developing “new” curricula, and offline vs. online teaching.

For the second part, renowned and dedicated teaching experts will share their teaching innovations and best practices. Besides showcasing their approaches, they will also provide the floor for each participant to express and discuss their individual challenges. Those “inspirational” sessions will include among others:

  • Teaching theory to Executives (Albrecht Enders, IMD, and Andreas König, University Passau)
  • Making Strategy tangible to touch and teach Top Executives – Using surveys and indicators in Executive Education to reveal the current truth about a firm’s strategy (Kurt Verweire, Vlerick Business School)
  • Using the power of acting to teach strategy and unleash creativity (Sabine Baumann, Jade University)
  • Using the analogy between professional photography and strategy to deliver a sticky message about strategy (Martin Weiss, Vlerick Business School)
  • Gamification in teaching Strategy – the Unicorn Game (Eliza Hochman, World of Insights)
  • Organizing for peer-to-peer learning of Executives – the Adaptive Capability Card Game (Carine Peeters, Vlerick Business School)

Panelists

picture of Sabine Baumann
Sabine Baumann
Jade University of Applied Sciences
picture of Eliza Hochman
Eliza Hochman
World of Insights
picture of Andreas S. König
Andreas S. König
University of Passau
picture of Carine Peeters
Carine Peeters
Vlerick Business School
picture of Kurt Verweire
Kurt Verweire
Vlerick Business School
picture of Martin Weiss
Martin Weiss
Vlerick Business School

Extension Organizers

picture of Kerstin Fehre
Kerstin Fehre
Vlerick Business School
picture of Carine Peeters
Carine Peeters
Vlerick Business School
picture of Martin Weiss
Martin Weiss
Vlerick Business School