Online Extension

This SMS Extension will be hosted on November 2 from 14:00-19:00 UTC on Zoom. Registrants for the extension will be emailed information about how to participate in the event in early October. 

Registration for the extension will be $15 USD. 

Extension Registration

Business Model Transformation and Competition in the Age of Artificial Intelligence

Monday, November 2, 2020
14:00 - 19:00 UTC


Over the last several years, the business and management literature has been grappling with questions related to digital technology adoption/diffusion, and its implications for business models, organizing, and competition. Digital technology is not precisely identified by one technology but by several technologies—for instance, it is manifested in high degrees of connectivity (often referred to as IoT), and in the ability to collect and mobilize vast amounts of data using machine learning (often called AI or artificial intelligence).

Bailey et al. (2019) in Organization Science notes that the digital technologies are quite unlike previous technological waves of the last 100 years. Digital technologies, individually and collectively, do much more than “informate and automate”, they transform the way organizations are designed, and interact with each other, and with consumers and society generally. This transformation requires management scholars to develop new theories and frameworks.

To-date, much has been written in strategic management, economics, and specialist IS journals concerning the first items on the agenda: the effect of digital on automation and the consequences of greater connectivity. However, relevant to this proposal, little has been written about the managerial challenges posed by collecting vast amounts of data internally and externally, and mobilizing that data in a myriad of ways that alter the way we design organizations, govern organizations, and the way these organizations compete. And underneath all these challenges there is an even bigger cognitive challenge, how should we frame managerial problems and solve them.

This extension will focus on a specific digital technology—Artificial Intelligence—with the goal of taking stock on four specific areas of research: Organizing, Governing, Competing, and Thinking, representing the four dominant strands of strategic management. And when we take stock, we will be addressing: how the changes influence our theorizing about the issues, what this theorizing means for practitioners, and what this theorizing means for the way we conduct our research.

Extension Organizers

picture of Charles Baden-Fuller
Charles Baden-Fuller
City, University of London
picture of Igor Filatotchev
Igor Filatotchev
King's College London
picture of Gianvito Lanzolla
Gianvito Lanzolla
City, University of London
picture of Christopher Tucci
Christopher Tucci
Imperial College London


AI and Business Model Transformation
Chair: Christopher Tucci 
This panel will examine the organising agenda, and explore issues such as the impact of AI on value creation (e.g., opening up the boundaries of the organisation) and value capture.

AI and Corporate Governance
Chair: Igor Filatotchev 
This panel will discuss various challenges that AI presents for traditional governance practices, including questions on what can we govern and how can we secure efficient governance.

AI and Diversification
Chair: Gianvito Lanzolla
This panel will examine how our notions of diversification might be altered by the mobilizing of AI, including the topic of industry convergence and the scope for unrelated diversification.

Cognition: Managerial frameworks for the age of AI?
Chair: Charles Baden-Fuller
This panel will examine how managers need to think differently when exploiting AI capabilities and how (in our research) we should model organisations and their decision makers in the age of AI.