YouTube and the Changing Role of gatekeeping in Digital Cultural Markets

Video abstract for the Strategic Management Journal article “Kingdom or fandom? YouTube and the changing role of gatekeeping in digital cultural markets” authored by Sumeet Malik, Chandrika Rathee, Oliver Alexy, and Taiyuan Wang Images generated by Midjourney Animation by Hedra Click here to read the full article: https://doi.org/10.1002/smj.3678

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