Kingdom or fandom? YouTube and the changing role of gatekeeping in digital cultural markets

Video abstract for the Strategic Management Journal article “Kingdom or fandom? YouTube and the changing role of gatekeeping in digital cultural markets” authored by Sumeet Malik, Chandrika Rathee, Oliver Alexy, and Taiyuan Wang Images generated by Midjourney Animation by Hedra Click here to read the full article: https://doi.org/10.1002/smj.3678

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Published Date
10 December 2024

Written By
Chandrika Rathee, Oliver Alexy, Sumeet Malik, Taiyuan Wang

Article Type
Journal Article Video Abstract

Topics
Behavioral Strategy, Competitive Strategy, Technology, Entrepreneurship

Interest Group
Behavioral Strategy IG, Competitive Strategy IG

Content Source
Strategic Management Journal

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