On top of the game? The double-edged sword of incorporating social features into freemium products

Video abstract for “On top of the game? The double-edged sword of incorporating social features into freemium products” by Joost Rietveld and Joe N. Ploog published in the Strategic Management Journal (2022). Click here to read the full article: https://onlinelibrary.wiley.com/doi/full/10.1002/smj.3362

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Published Date
06 May 2022

Written By
Joe N. Ploog, Joost Rietveld

Article Type
Journal Article Video Abstract

Topics
Competitive Strategy, Cooperative Strategy, Corporate Strategy, Innovation, Technology

Interest Group
Competitive Strategy IG, Cooperative Strategies IG, Corporate Strategy IG

Content Source
Strategic Management Journal

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