Awards: A Strategic Management Perspective
Awards are widely used in the corporate sector. They fundamentally differ from monetary incentives, which risk crowding out employees’ intrinsic motivation. Among the variety of awards, two general types can be distinguished: confirmatory awards based on explicit, pre‐determined performance criteria, and discretionary awards, which rely on broad performance evaluations and may be used ex post to honor outstanding performance. Appropriately designed and adjusted to the specific firm’s characteristics, awards enhance employees’ motivation and corporate performance. They express recognition and support their recipients’ perceived competence and social status. Awards help to retain valuable employees and to establish role models. However, awards may also backfire, for instance, when they provoke envy among coworkers. We propose when awards risk destroying value and when they are particularly useful .
