To be in Vogue: How mere proximity to high-status neighbors affects aspirational pricing in the U.S. fashion industry

Video abstract for the Strategic Management Journal article “To be in Vogue: How mere proximity to high-status neighbors affects aspirational pricing in the U.S. fashion industry” authored by Heeyoon Kim and Bo Kyung Kim. Click here to read the full article: hhttps://onlinelibrary.wiley.com/doi/abs/10.1002/smj.3363

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Published Date
25 January 2022

Written By
Bo Kyung Kim, Heeyoon Kim

Article Type
Journal Article Video Abstract

Topics
Behavioral Strategy, Competitive Strategy, Economics & Finance

Interest Group
Behavioral Strategy IG, Competitive Strategy IG

Content Source
Strategic Management Journal

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