Start with 'Why,' but only if you have to: The strategic framing of novel ideas across different audiences
Video abstract for the Strategic Management Journal article “Start with ‘Why,’ but only if you have to: The strategic framing of novel ideas across different audiences” authored by Denise Falchetti, Gino Cattani, and Simone Ferriani. Click here to read the full article: https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.3329
