Stakeholder Strategy

“Reshaping Demand Landscapes: How Firms Change Customer Preferences to Better Fit their Products.” A Conversation with the Author

by Esther Leibel Vinokurova’s analysis of the development of the MBS market is based on a massive archival database (366 industry documents and periodicals and 13 books from 1960 to…

Stepping Beyond Market Concerns: How Should Firms Engage with Non-profit Stakeholders to Create Value?

Should firms care about resolving social issues beyond their market boundaries? How can they create value by doing so? Concerns outside the boundaries of firms’ markets, such as environmental sustainability,…