Stakeholder Strategy

Mind the Gap: The Interplay between External and Internal Actions

Companies often accumulate intangible assets by taking internally and externally oriented CSR actions. Contrary to popular beliefs, the data show that they undertake more internal than external ones: firms do…

Strategic Responses to Crisis

A Virtual Special Issue edited by Matthias Wenzel, Sarah Stanske, and Marvin Lieberman Currently, the pandemic crisis is affecting the lives of people and organizations around the world. As the…

“Reshaping Demand Landscapes: How Firms Change Customer Preferences to Better Fit their Products.” A Conversation with the Author

by Esther Leibel Vinokurova’s analysis of the development of the MBS market is based on a massive archival database (366 industry documents and periodicals and 13 books from 1960 to…

Stepping Beyond Market Concerns: How Should Firms Engage with Non-profit Stakeholders to Create Value?

Should firms care about resolving social issues beyond their market boundaries? How can they create value by doing so? Concerns outside the boundaries of firms’ markets, such as environmental sustainability,…

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