Release date: March 30, 2022
Speaker: Paulo Kakinoff (CEO and President of GOL) and Celso Ferrer (VP of Operations GOL Linhas Aéreas Inteligentes SA)
Description: This Strategy Imagination Forum webinar follows the journey of one of Latin America’s largest airlines – GOL Linhas Aéreas Inteligentes SA. Hosted by Felipe Monteiro (INSEAD Senior Affiliate Professor of Strategy) and Javier Gimeno (INSEAD Professor of Strategy), Paulo Kakinoff (CEO and President of GOL) discussed: how GOL drove innovation from the onset to become Brazil’s leading airline; how the air carrier leverages culture and digital technologies to pursue a low cost strategy with a strong focus on customer experience; and how to operate and win in a rising competitive market and challenging economic and political environment.