Hits and Misses: Strategic Decisions in an Uncertain World

Strategic decisions are fraught with uncertainty. In a changing world, prior knowledge and experience offer incomplete and unreliable guidance. Although uncertainty about the attractiveness of strategic choices may resolve over time, it is time that decision makers can ill afford, lest competitors take a punt before them. Thus, imperfect decisions lead to a range of costly misses as well as serendipitous hits. While this is a fact of business life, some firms are rather more adept than others at managing and adapting to the challenges posed by uncertainty. Our special conference aims to provide a forum for research that sheds light on such practices in a wide array of settings.

Published Date
25 August 2023

Article Type
Conference News


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