Release date: November 16, 2020
Speaker: Kathleen Eisenhardt (Stanford University)
Description: For our sixth webinar in the E&S Insights Series featured Kathleen Eisenhardt (Stanford University). Kathleen will discuss her recent research on Strategy in Nascent Markets using multiple industry contexts – from serious tech to online fashion and marketplaces. In these “high velocity” markets, an opportunity is not a strategy. Rather, effective strategy is the difference between becoming the next Google or Netflix, or a floundering also-ran. Yet many entrepreneurs struggle to form winning strategies (and business models) because many rules of traditional strategy like differentiation don’t work in nascent markets. Lean Startup helps but is often too simple. Instead time and timing are on center stage, cognition takes on fresh new meanings, and rich repertoires of learning and problem solving matter.