Strategies in the Era of De-Globalization
We have entered a new era, where the beliefs which we held true seem to hold no longer. Globalization doesn’t appear to provide all the answers to the economic growth and development of countries. Populism is gaining traction. The value of trade alliances, such as NAFTA, is being questioned. Political institutions, like the European Union, are being challenged. The UK is exiting the European project. We believe that strategy research should reflect on these questions in order to help managers and firms cope with new challenges. We call for proposals that reflect on how these multiple challenges impact our understanding of extant theoretical models. We also look to identify strategies and business models for addressing these contradictions and making globalization promises come true. Our call includes a strong interest in how we can enrich our traditional representations with better informed views on how local and global institutions weigh on strategy making, and how much firms influence the conditions that define what acceptable competition means. We hope that papers in these directions will once more ensure that our discipline is not only academically ambitious, but also practically relevant.