Strategies in the Era of De-Globalization

We have entered a new era, where the beliefs which we held true seem to hold no longer. Globalization doesn’t appear to provide all the answers to the economic growth and development of countries. Populism is gaining traction. The value of trade alliances, such as NAFTA, is being questioned. Political institutions, like the European Union, are being challenged. The UK is exiting the European project. We believe that strategy research should reflect on these questions in order to help managers and firms cope with new challenges. We call for proposals that reflect on how these multiple challenges impact our understanding of extant theoretical models. We also look to identify strategies and business models for addressing these contradictions and making globalization promises come true. Our call includes a strong interest in how we can enrich our traditional representations with better informed views on how local and global institutions weigh on strategy making, and how much firms influence the conditions that define what acceptable competition means. We hope that papers in these directions will once more ensure that our discipline is not only academically ambitious, but also practically relevant.

1048_SMS-Paris

Conference Program Chairs

Rudolphe Durand (HEC Paris)

Ha Hoang (ESSEC Business School)

Andrea Shipilov (INSEAD)

Meeting Date
September 22-25, 2018

Meeting City
Paris

CALL FOR
PROPOSALS

We have entered a new era, where the beliefs which we held true seem to hold no longer. Globalization doesn’t appear to provide all the answers to the economic growth and development of countries. Populism is gaining traction. The value of trade alliances, such as NAFTA, is being questioned. Political institutions, like the European Union, are being challenged. The UK is exiting the European project.

At the same time, there are still currents that unite us. We still recognize the importance of country specialization and foreign trade. Companies value diversity both in terms of their geographical operations and also at the level of their management teams. Digital technologies move across borders, and most start-ups still think international from the early stage of their existence. Innovation does not just proceed from the central decision centers but from multiple locations across the globe, changing the direction of strategic initiative and raising the issue of managing explorative vs. exploitative capabilities. Emanating from the civil society, new demands arise, from respecting human integrity to preserving the environmental capital of territories. Companies experiment with bottom of the pyramid innovations or CSR initiatives that not only help solve local problems but could also create growth opportunities in other markets.

Hence, our world is at a crossroads. How can firms and strategists reconcile or navigate these contradictions and cross-currents? What will the consequences for strategy practice, teaching, and research be if the geopolitical forces that pull the world apart prevail over the continuing promise of benefit from global trade and innovation without borders? What can companies do to manage these tensions? How do they think about uncertainty in the current point of the world’s development? How can the value generated from globalization be shared more equally, and what roles and responsibilities do firms and their decision makers play?

We believe that strategy research should reflect on these questions in order to help managers and firms cope with new challenges. We call for proposals that reflect on how these multiple challenges impact our understanding of extant theoretical models. We also look to identify strategies and business models for addressing these contradictions and making globalization promises come true. Our call includes a strong interest in how we can enrich our traditional representations with better informed views on how local and global institutions weigh on strategy making, and how much firms influence the conditions that define what acceptable competition means. We hope that papers in these directions will once more ensure that our discipline is not only academically ambitious, but also practically relevant.

 

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