Zahra Jamshidi is a PhD candidate in Entrepreneurship and Innovation at the Haskayne School of Business, University of Calgary. Her expertise lies in Digital Entrepreneurship Technologies, Entrepreneurial Experimentation, Digital experiments with Generative AI and NoCode Tools, and Micro-Acquisition Platforms. Zahra has delved into various fields within entrepreneurship literature, and she has worked with various methods, both qualitative and quantitative. She works under the supervision of Dr. Mohammad Keyhani and Dr. Olga Petricevic. Zahra received her BSc in Entrepreneurship, from the University of Tehran, and her BSc in Industrial Engineering from the Iran University of Science and Technology.