Ulrich Pidun is a Partner and Director at Boston Consulting Group, with 30 years of experience advising companies on corporate and portfolio strategy, growth, governance, and organization. He leads the Strategy Lab at the BCG Institute, BCG’s think tank, where he previously was a Fellow researching business ecosystems. Ulrich has served as an honorary professor of corporate strategy at the Technical University of Berlin and is a lecturer at the University of Goettingen. He is the author of the textbook Corporate Strategy: Theory and Practice and publishes at the intersection of strategy research and executive practice. A longstanding contributor to the Strategic Management Society, Ulrich served as program co-chair of its 2016 Annual Conference in Berlin and has supported initiatives that connect scholars and practitioners. He holds a PhD in theoretical chemistry from Philipps University of Marburg and an MBA from INSEAD, where he graduated with highest distinction and received the Henry Ford II Award.
