Rong (Ratchel) Zeng is an Assistant Professor at the University of Manitoba, Canada. Her research interests include multinational firm strategies, integration challenges in multinationals, and the impact of corporate social irresponsibilities in multinationals with a focus on emerging markets. Her work has been published in the Journal of International Business Studies, the Journal of World Business, and the Journal of International Financial Markets, Institutions and Money. Prior to pursuing her PhD at the University of Calgary in Canada, Ratchel worked in the higher education industry in China for many years. Her international experience has made her open to different perspectives.