Joost (/Yoast/) Rietveld is an Associate Professor in the department of Strategy & Entrepreneurship at the UCL School of Management.

His research interests are at the intersection of technology strategy and innovation management. His work seeks to understand how inter-organizational dynamics, including platform-complementor relationships, alliances, and mergers and acquisitions, affect product-level outcomes. He is also interested in how digitization facilitates new and innovative ways of doing business including the freemium and platform-based business models. He has done extensive research in the video game industry after having worked as a strategic manager and consultant for several years prior to entering academia.

Joost’s research has been published in highly ranked academic journals including Organization Science, Strategic Management Journal, Strategy Science and the Strategic Entrepreneurship Journal. His PhD thesis was awarded finalist in best dissertation competitions organized by INFORMS (TIMES section) and the Academy of Management (TIM division). Joost has taught courses at various institutions including New York University, the New York Film Academy and the Rotterdam School of Management at Erasmus University.