Amy Zhao-Ding is an Assistant Professor of Entrepreneurial Management at TUM School of Management. Her research focuses on firm’s changing beliefs and strategic behaviours in nascent markets and fields where game-changing technologies have enabled a wide range of entrepreneurial opportunities. As a Strategy Research Foundation (SRF) Dissertation Scholar in the 2018-2020 cohort, she proposes in her dissertation that mobile application developers envision product functionalities when positioning their products in these multi-dimensional markets, and explores how this affects their learning from their own and competitors’ experiences. Broadly, Amy is interested in how organizations learn from and interact with their demand, competitive, and collaborative environments, especially how they formulate problems and interpret feedback under uncertainty and ambiguity. She enjoys studying digital, cultural, and knowledge-intensive industries, and approaches teaching and research in entrepreneurship through the lens of organization theory.