May 6, 2025

Thinking About Taking a Stance on a Political Issue? People Prefer You Stay Neutral

While research has shown that people prefer brands that align with their values — often illustrated through corporate social responsibility reports — it wasn’t clear how people were responding to firms taking political stances.

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April 15, 2025

Resilient Entrepreneurs Experience Challenges, But the Emotional Swings Are Far and Few in Between

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April 2, 2025

For Big Brands, There’s No Such Thing as Neutral When it Comes to Major Social Issues

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March 18, 2025

Disclosing Business Risks to Investors is a Winning Strategy for Successful Crowdfunding