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The Strategic Management Society presents strategy imagination forum: Isn’t It Time We Practice What We Preach? featuring Ithai Stern, Isabelle Bajeux Besnainou, Prithwiraj Choudhury, Sven Van Stichel, and David Lefevre on May 7th, 2024 at 11 am CDT.

The higher-education industry has resisted change longer than most industries. While others have undergone transformations, academia has clung to traditional teaching methods. Many professors have been reluctant to adapt, persisting in lecturing from the same notes for years and dismissing calls to embrace more effective teaching and learning methods. But the grace period for this resistance may be ending, as new approaches and competitors disrupt the conventional status quo.
This holds especially true and is crucially pertinent for business schools. Consulting firms, online platforms, and “corporate universities” pose growing competition for business schools. Since launching in 2014, the McKinsey Academy has trained nearly 1mn individuals in areas such as digital transformation, operations, sales, and sustainability. “Corporate universities”, including one at Google and the Disney Institute, have become widespread and are on an upward trajectory. The advent of the Internet ushered in a wave of online competitors for Business Schools such as edX, Coursera and Udacity, and as we enter a new technological era dominated by Artificial Intelligence (AI), we not only anticipate the strengthening of offerings from existing competitors but also foresee the emergence of a new generation of providers with an AI-first approach.

In this webinar, Ithai Stern, INSEAD professor of strategy and recipient of the SMS Educational Impact Award, will explore how business schools around the world have been responding to these challenges. Pioneering transformative approaches to business school education, Prithwiraj Choudhury (Harvard Business School), David Lefevre (Imperial College London), and Sven Van Stichel (Globis University), will share their expertise and insights.

Event Type


07 May, 2024


11:00am CDT - 12:00pm CDT

Zoom Webinar

Event Organizers

Practitioner Strategy Committee


SMS Executive Office




Academia, Practice