No Application Required; Walk-ins Welcome
Many companies are shifting from analog, virtual and hybrid strategy processes. This poses many challenges but also opportunities for the collecting and using of data in strategy research. In this workshop we will highlight best-practices to data collection and discuss how to best handle adaptations as companies might change their format of strategizing, and how to draw on the strengths and opportunities of data from virtual, analog and hybrid interviews, ethnography, netnography and artifacts in strategy processes. We will start with a controversial panel discussion with four experts about the challenges and opportunities of this variety of data. This will be followed by each panelist hosting a roundtable that allows participants in a "world cafe" format to gain insights for different data sources and their combination.
No application is required for this workshop.
We kindly ask that if you plan to attend the workshop, you RSVP by September 9, 2022. Registration for workshops will open in August. Saturday Workshops at the Annual Conference are included in the registration rate for the Annual Conference. Participants in workshops must be registered for the Annual Conference. Walk-ins are welcomed as space allows.