Workshop Dates

AUGUST 22, 2022
Application Deadline (If Applicable)
Notification of Acceptance
Workshop Participant Pre-Registration Deadline
SEPTEMBER 17, 2022
Workshops at SMS London

When Strategy Processes Go (Partly) Virtual – Challenges and Opportunities of Collecting and Combining Analogue and Digital Qualitative Data Sources

Saturday, September 17, 2022
13:00h – 16:00h 

Sponsored by the Strategy Practice Interest Group

No Application Required; Walk-ins Welcome

Many companies are shifting from analog, virtual and hybrid strategy processes. This poses many challenges but also opportunities for the collecting and using of data in strategy research. In this workshop we will highlight best-practices to data collection and discuss how to best handle adaptations as companies might change their format of strategizing, and how to draw on the strengths and opportunities of data from virtual, analog and hybrid interviews, ethnography, netnography and artifacts in strategy processes. We will start with a controversial panel discussion with four experts about the challenges and opportunities of this variety of data. This will be followed by each panelist hosting a roundtable that allows participants in a "world cafe" format to gain insights for different data sources and their combination.


Speakers & Panelists

picture of Greetje Corporaal
Greetje Corporaal
University of Oxford
picture of Yves Doz
Yves Doz
picture of Krsto Pandza
Krsto Pandza
University of Leeds
picture of David Seidl
David Seidl
University of Zurich

Registration Information

No application is required for this workshop.

We kindly ask that if you plan to attend the workshop, you RSVP by September 9, 2022. Registration for workshops will open in August. Saturday Workshops at the Annual Conference are included in the registration rate for the Annual Conference. Participants in workshops must be registered for the Annual Conference. Walk-ins are welcomed as space allows.

Workshop Organizers

picture of Renate Kratochvil
Renate Kratochvil
BI Norwegian Business School
picture of Theresa Langenmayr
Theresa Langenmayr
University of Zurich