picture of George Tovstiga George Tovstiga
... is Professor of Strategy at EDHEC Business School in Paris where his focus is on corporate and executive management education in the area of strategy and strategic management. George Tovstiga’s professional path has encompassed ... More

Program Chair

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Associate Program Chair

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Reps at Large 2018

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Reps at Large 2019

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Strategy Practice

The Strategy Practice Interest Group unites both scholars interested in practice research and practitioners. The group views strategy as something that people do and not that organizations have. It focuses on the doing of strategy. It is interested in all the activities, methods and tools that are employed in the doing of strategy and how the ‘strategy work’ is linked to organizational outcomes and to the broader institutional and societal environment strategy practitioners operate in.

Some of the questions of interest to the Strategy Practice group include:

  • What does ‘strategy work’ involve? Who is involved in the doing of strategy?
  • What impact do strategizing activities have on firm performance?
  • How do individual strategists and their teams shape strategy and firm performance? What is their role in the development and leverage of firm’s resources, capabilities and processes?
  • What is the role of discourse, cognition and emotion in the doing of strategy? How do the discursive, cognitive and emotional aspects of strategists’ actions influence firm outcomes?
  • What are the skills required to perform strategy work and how are these skills acquired?
  • What are the micro foundations of the activities involved in the doing of strategy?
  • How are strategic problems identified and conceptualized?
  • What tools do strategy practitioners employ and with what effect?
  • How is the communication of strategy taking place within and across organizations? How are the outcomes of this communication consumed by strategists and non-strategists?
  • How do external strategy stakeholders (such as consultants, government agencies, professional societies) influence strategy practice?
  • How does the macro environment impact on the doing of strategy and vice versa?
  • What are the implications of conceptualizing strategy as a situated social activity?
  • How can theorizing inform managerial practice? How can insights from practitioners help scholars develop more relevant theories? How can engaged scholarship help extend strategy theory?
  • How can we better leverage on a multi-disciplinary approach to inform and advance the strategy practice agenda?
  • How can we conceptualize and study strategy as a profession? What is the contribution of strategy as a profession to society and how can this contribution be improved?

These are only examples as the Strategy Practice Interest Group does not exclude any research questions and has no methodological preferences.

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